Attention: Marketers, Entrepreneurs & Founders, Learn...
“THE MOST VALUABLE SKILL IN THE WORLD”
“The MOST Profitable Skill
In The World”
In The World”
Finally, You’ll Create Irresistible Cash Grabbing Offers in 48 Hours or Less Without Writing
a Single Word Guaranteed or I’ll Give
You My Entire System FREE!
a Single Word Guaranteed or I’ll Give
You My Entire System FREE!
Finally, You’ll Create Irresistible Cash Grabbing Offers in 48 Hours or Less Without Writing a Single Word
Guaranteed or I’ll Give You My Entire System FREE!
$400,000,000 Master Copywriter Perry Belcher Reveals His Secret F.I.B.S. “Fill In The Blanks System” for Creating Multi-Million Dollar Offers For The
First Time Ever Live & In Person in Las Vegas June 12th & 13th
First Time Ever Live & In Person in Las Vegas June 12th & 13th
$400,000,000 Master Copywriter Perry Belcher Reveals His Secret F.I.B.S. “Fill In The Blanks System” for Creating Multi-Million
Dollar Offers For The First
Time Ever Live & In Person in
Las Vegas June 12th & 13th
Dollar Offers For The First
Time Ever Live & In Person in
Las Vegas June 12th & 13th
I Have a Dirty
Confession
To Make
Confession
To Make
I Have a Dirty
Confession To Make
Confession To Make
I had No Choice. Death or Offers
When I started writing copy and creating offers I was an overdrawn, frazzled and dead broke ecommerce business failure.
I had not one but two brand new babies, three teenagers under roof and a now ex-wife who was as mean as a rattle snake.
At least once a month I considered taking my own life.
All I ever wanted was to be a success in business and I was failing, bad.
At least once a month I considered taking my own life.
All I ever wanted was to be a success in business and I was failing, bad.
Over the next two years, around the birth of internet marketing in the late 90’s I created over 100 offers following this simple formula.
Some were winners and many were losers, surprisingly, in less than a year I became a millionaire.
I was banking MILLIONS.
Some were winners and many were losers, surprisingly, in less than a year I became a millionaire.
Over the next few years, I started studying the “why” behind the chemists system and expanded on it, ultimately creating the 21 step formula I use today...
I was banking MILLIONS.
You CAN Sell Too Much
Then in a single day it was all gone.
I was growing so quickly and sloppily.
I was growing so quickly and sloppily.
Starting new
businesses almost monthly.
Seemed I couldn't lose.
During that time I had started a dietary supplement company that certainly didn’t cross it’s t’s and dot it’s i’s, something vitally required in that business.
As with many in that industry I learned a bitter lesson of government regulation and in turn lost 100% of everything I had on earth, and was left with $3M in debt and almost lost my freedom in the process...
I was screwed.
...but I still had the system.
Seemed I couldn't lose.
During that time I had started a dietary supplement company that certainly didn’t cross it’s t’s and dot it’s i’s, something vitally required in that business.
As with many in that industry I learned a bitter lesson of government regulation and in turn lost 100% of everything I had on earth, and was left with $3M in debt and almost lost my freedom in the process...
I was screwed.
...but I still had the system.
Offers Have Saved My
Life More Than Once
Life More Than Once
Want My System?
I Have an Offer To Make You
Introducing The F.I.B.S. Fill In the Blanks Offer Creation System
There is nothing else like it on earth.
It’s taken me 20+ years of trial and error, mostly error, to create this system that is the only one of it’s kind.
Not only is the system proven with over $400,000,000 of my own personal sales under it’s belt, part of the system has been used by my private clients to create many times that in revenue.
Moreover Digital Marketer has spent MILLIONS in split tests and marketing experiments to prove it’s elements.
This is the greatest copywriting system on earth.
...and it’s easy, even fun to use.
The entire process is mapped on a dozen laminated, dry erase F.I.B.S. exercise sheets I’ll provide you at the event.
You’ll also get use my curated trigger word and phrase guide, also provided with a box of story boarding cards and you’ll be ready to start.
It’s taken me 20+ years of trial and error, mostly error, to create this system that is the only one of it’s kind.
Not only is the system proven with over $400,000,000 of my own personal sales under it’s belt, part of the system has been used by my private clients to create many times that in revenue.
Moreover Digital Marketer has spent MILLIONS in split tests and marketing experiments to prove it’s elements.
This is the greatest copywriting system on earth.
...and it’s easy, even fun to use.
The entire process is mapped on a dozen laminated, dry erase F.I.B.S. exercise sheets I’ll provide you at the event.
You’ll also get use my curated trigger word and phrase guide, also provided with a box of story boarding cards and you’ll be ready to start.
This is a kindergarten simple, tactile process.
I provide you with a few tools, suggest editing software that makes the process work 400-500% better (Just $20) and and editing system and checklists that make your offers flow, punchy and impossible to stop reading.
The entire process usually takes me just a few hours to create an offer like this one and a few hours to edit the next day.
Yep, this offer is created with F.I.B.S., and you’re still reading.
One day of writing and one day of editing and I’m making money just like you will the day after you attend this Mastery Workshop.
Below this letter is the SYNTAX of the workshop.
You’ll notice I spend a lot of time explain the how, the dark psychology and the human behavior rules that govern the process.
This will be critical to you going from 80% effectiveness to 95% and beyond and it will only take a few hours for you to grasp, although it’s taken me near 30 years of reading, studying and filtering between what’s BS and what’s real.
You get to skip all that.
I provide you with a few tools, suggest editing software that makes the process work 400-500% better (Just $20) and and editing system and checklists that make your offers flow, punchy and impossible to stop reading.
The entire process usually takes me just a few hours to create an offer like this one and a few hours to edit the next day.
Yep, this offer is created with F.I.B.S., and you’re still reading.
One day of writing and one day of editing and I’m making money just like you will the day after you attend this Mastery Workshop.
Below this letter is the SYNTAX of the workshop.
You’ll notice I spend a lot of time explain the how, the dark psychology and the human behavior rules that govern the process.
This will be critical to you going from 80% effectiveness to 95% and beyond and it will only take a few hours for you to grasp, although it’s taken me near 30 years of reading, studying and filtering between what’s BS and what’s real.
You get to skip all that.
Now You Have a Big Chance To Change Your Business Life
Listen, if you don’t get how important this skill is then don’t come to the workshop.
Keep shlepping away in the same manner you have been, maybe you’ll get a different result :)
I said earlier and I’ll say again.
Offer creation is the most valuable skill on earth.
All sales are based of offers, businesses are a collection of offers, partnerships, deals and relationships are all based on offers, and if the other guy’s offer is better than yours, guess what :(
As you can see below this is a fast-paced, deep dive workshop that not only gives you the steps to successfully creating winning offers, but detailed insight into the psychology and steps inside the steps that really matter...
So by now unless you’re really braindead you want this system, especially when you look at the alternatives:
I said earlier and I’ll say again.
Offer creation is the most valuable skill on earth.
All sales are based of offers, businesses are a collection of offers, partnerships, deals and relationships are all based on offers, and if the other guy’s offer is better than yours, guess what :(
As you can see below this is a fast-paced, deep dive workshop that not only gives you the steps to successfully creating winning offers, but detailed insight into the psychology and steps inside the steps that really matter...
So by now unless you’re really braindead you want this system, especially when you look at the alternatives:
The Alternatives to F.I.B.S. Suck!
Let’s Recap...
Then You Have 2 Clear Choices
1. Keep doing things the way you have been and remain frustrated, held hostage and simply get use to stagnant growth...
or
2. Attend the F.I.B.S. workshop and start creating your own offers, sell up to 10X more products & services and never worry about sales ever again.
I would like to personally invite you to the FIBS Offer Creation Workshop June 12 & 13 at the Green Vally Ranch Resort in Las Vegas, NV.
This entire workshop will be taught entirely by myself and my Digital Marketer Partner and Master Funnel Hacker Roland Frasier, there will be NO outside speakers and nothing will be sold.
or
2. Attend the F.I.B.S. workshop and start creating your own offers, sell up to 10X more products & services and never worry about sales ever again.
I would like to personally invite you to the FIBS Offer Creation Workshop June 12 & 13 at the Green Vally Ranch Resort in Las Vegas, NV.
This entire workshop will be taught entirely by myself and my Digital Marketer Partner and Master Funnel Hacker Roland Frasier, there will be NO outside speakers and nothing will be sold.
This is going to be the greatest offer creation workshop EVER, attend and you’ll discover...
Why copywriting and offer creation is the most valuable skill
on earth (I make up to $50K and hour from my writing time)
The 6 layer “Hack Saw” editing system that makes your copy flow fast and grab the readers throats, even if you SUCK as a writer.
The “5 Cult Laws" that explain 95% of all human behavior and persuasion that govern the entire F.I.B.S. process.
How to use words to activate the “Caveman Brain” in every prospects head
How to trigger the “4 big brain chemicals” that drive every decision we make. Can you name them?
How to use the “Scale Method” to price your products against the desired outcome for up to 3X profits.
Attack the 55 primary reasons people buy (number 2, 5 and 7 drive over 80% of all sales)
The 22 reasons people DON’T buy your goods and services (and price is #18)
How and when to master “Micro-commitments” in the sale process that make your calls to action up to 400% more effective. (Have you found them in this letter?)
How to leverage "B.U.D.A.s” in your headlines and sub- headlines to grab the attention of 3X more readers.
“Why Steak Knives Sell Bank Accounts” and the psychology of premiums in your offers for 5X conversions.
How, when and what kind of images to use in your offers to drive home the most sales.
Decorating your offers with Bold, Italics, Underlined and ALL CAPS text. What goes where? (Can you guess what decoration makes action verbs hotter?)
The 6 layer “Hack Saw” editing system that makes your copy flow fast and grab the readers throats, even if you SUCK as a writer.
The “5 Cult Laws" that explain 95% of all human behavior and persuasion that govern the entire F.I.B.S. process.
How to use words to activate the “Caveman Brain” in every prospects head
How to trigger the “4 big brain chemicals” that drive every decision we make. Can you name them?
How to use the “Scale Method” to price your products against the desired outcome for up to 3X profits.
Attack the 55 primary reasons people buy (number 2, 5 and 7 drive over 80% of all sales)
The 22 reasons people DON’T buy your goods and services (and price is #18)
How and when to master “Micro-commitments” in the sale process that make your calls to action up to 400% more effective. (Have you found them in this letter?)
How to leverage "B.U.D.A.s” in your headlines and sub- headlines to grab the attention of 3X more readers.
“Why Steak Knives Sell Bank Accounts” and the psychology of premiums in your offers for 5X conversions.
How, when and what kind of images to use in your offers to drive home the most sales.
Decorating your offers with Bold, Italics, Underlined and ALL CAPS text. What goes where? (Can you guess what decoration makes action verbs hotter?)
Using the “Yellow, Blue & Green” method of spying on your competitors offers to pick off the gold and leave the dead weight behind.
Using Google to create the perfect AVATAR to write to, even giving them a face and a name. (In the survival business our guy is Bud, you’ll meet him)
How to create a mission, a keystone statement and position via our Dry Erase (Value Curve Chart) and tone for your offer before you write a single word.
The "Secret $20 Writing Tool” (software) that corrects a HUGE mistake that made one of our Warroom members over $1 Billion Dollars in sales.
The “Hands Free” editing tool (FREE) that beats having a TEAM of english majors at your fingertips. <- This is Ninja
The K.I.S.S. test I use to create an offer skeleton before filling it in with dictated conversational copy.
Create of throat grabbing headlines and stand alone sub- headlines ALL based on 72 proven headline formulas that never fail.
How to “Vaccinate” your prospects from objections way before you ever ask them to buy.
The Two Secret Upsells to ANY offer that always out perform what 90% of would be offer creators guess.
How to write intriguing blind bullet points (like these) that drive prospects CRAZY with curiosity so the HAVE to buy, just like you are about to :) (Just kidding, sort of)
The 4 OTHER forms of social proof that are almost ALWAYS more powerful than testimonials (Can you guess one?)
How to “Value Stack” your offers before revealing your price to make it seem plain stupid to not accept your offer.
How to “Bonus Stack” after your price reveal to create the DOUBLE whammy of value and salivate the greed gland of your prospects.
The “TRIPLE guarantee" that makes any prospects feeling of risk melt away all while protecting you against frivolous refunds and chargebacks.
“Upside Down Scarcity” The method of injecting REAL scarcity in every offer, its’ NOT closing, it’s NOT taking away bonuses, and it’s NOT raising the price. (Genius Dan Kennedy taught me this one)
How to use P.S.’s and P.P.S.’s to lock down offer scanners before they can get away.
Even more in editing like the IOU test, CUB review and real person read backs.
Plus we will talk hacks like, exit pops, VSL variations, webinars, video scripts, email clipping and a hell of a lot more.
Using Google to create the perfect AVATAR to write to, even giving them a face and a name. (In the survival business our guy is Bud, you’ll meet him)
How to create a mission, a keystone statement and position via our Dry Erase (Value Curve Chart) and tone for your offer before you write a single word.
The "Secret $20 Writing Tool” (software) that corrects a HUGE mistake that made one of our Warroom members over $1 Billion Dollars in sales.
The “Hands Free” editing tool (FREE) that beats having a TEAM of english majors at your fingertips. <- This is Ninja
The K.I.S.S. test I use to create an offer skeleton before filling it in with dictated conversational copy.
Create of throat grabbing headlines and stand alone sub- headlines ALL based on 72 proven headline formulas that never fail.
How to “Vaccinate” your prospects from objections way before you ever ask them to buy.
The Two Secret Upsells to ANY offer that always out perform what 90% of would be offer creators guess.
How to write intriguing blind bullet points (like these) that drive prospects CRAZY with curiosity so the HAVE to buy, just like you are about to :) (Just kidding, sort of)
The 4 OTHER forms of social proof that are almost ALWAYS more powerful than testimonials (Can you guess one?)
How to “Value Stack” your offers before revealing your price to make it seem plain stupid to not accept your offer.
How to “Bonus Stack” after your price reveal to create the DOUBLE whammy of value and salivate the greed gland of your prospects.
The “TRIPLE guarantee" that makes any prospects feeling of risk melt away all while protecting you against frivolous refunds and chargebacks.
“Upside Down Scarcity” The method of injecting REAL scarcity in every offer, its’ NOT closing, it’s NOT taking away bonuses, and it’s NOT raising the price. (Genius Dan Kennedy taught me this one)
How to use P.S.’s and P.P.S.’s to lock down offer scanners before they can get away.
Even more in editing like the IOU test, CUB review and real person read backs.
Plus we will talk hacks like, exit pops, VSL variations, webinars, video scripts, email clipping and a hell of a lot more.
It Only Happens Every 5 Years
Special Early Bird Pricing
However, If you are reading this letter during the early bird release I will make 50 seats available for 60% off or just $1997.
What’s more I will allow you to bring a spouse or business partner for just an additional $997.
Click here to reserve your seat now.
What’s more I will allow you to bring a spouse or business partner for just an additional $997.
Click here to reserve your seat now.
Almost $3000 in Bonuses
- Bonus #1 Laminated, reusable, F.I.B.S. Work Sheets, and Headline Templates - Value $297
- Bonus #2 My personally curated trigger word and phrase guide, spiral bound and at the ready. I use this every day - Value $197
-
Bonus #3 My laminated 3 level copy editing checklists, yellow, blue and green so your editing becomes formulaic
and automatic - Value $97
- Bonus #4 Event Video Recordings - Attendees will receive recording of this live event within 30 days of its completion both video and audio - Value $997
- Bonus #5 Follow-Up Calls - For the 4 weeks following the event I’ll hold weekly open mic Q&A Calls so that no question you might have will be left un answered - Value $497
- Bonus #6 Copy Review - My staff and I will personally review and discuss with you the first F.I.B.S. offer you create. We record these with GoToWebinar so you can review later - Value $997
My Now Famous
Triple Guarantee
Triple Guarantee
My Now Famous Triple Guarantee
- Guarantee #1: I personally GUARANTEE that the F.I.B.S. Offer Creation Mastery will be the best offer creation or copywriting seminar you’ll ever attend or I’ll refund 100% of your purchase price on the spot, no questions asked.
- Guarantee #2: Additionally, Create ANY offer following the specific F.I.B.S. formula, show your work, and if you can’t make money with it I’ll BUY your finished copy for 2X your cost of admission.
- Guarantee #3: Lastly, Create your offer, if it doesn’t work I’ll personally work on it with you and if I can’t make it work I’ll BUY your finished copy for 2X your cost of admission PLUS donate $1000 to your favorite charity under your name.
- Guarantee #1: I personally GUARANTEE that the F.I.B.S. Offer Creation Mastery will be the best offer creation or copywriting seminar you’ll ever attend or I’ll refund 100% of your purchase price on the spot, no questions asked.
- Guarantee #2: Additionally, Create ANY offer following the specific F.I.B.S. formula, show your work, and if you can’t make money with it I’ll BUY your finished copy for 2X your cost of admission.
- Guarantee #3: Lastly, Create your offer, if it doesn’t work I’ll personally work on it with you and if I can’t make it work I’ll BUY your finished copy for 2X your cost of admission PLUS donate $1000 to your favorite charity under your name.
How is that for putting your money where your mouth is?
You Had Better Get Off Your Ass...
You Had Better
Get Off Your Ass...
Get Off Your Ass...
This stupid good offer that Roland HATES (he likes money)
only leaves as few as 25 chances to get in at this price.
... but when the discount seats are gone they are gone.
Click here to reserve your 62% off seats now
Look I haven’t done this in 5 years and if you know how I live I might be dead in another 5 :) you better get in while the gettin’s good.
I hope you’ll come join us in Las Vegas
... but when the discount seats are gone they are gone.
Click here to reserve your 62% off seats now
Look I haven’t done this in 5 years and if you know how I live I might be dead in another 5 :) you better get in while the gettin’s good.
I hope you’ll come join us in Las Vegas
Best Wishes,
Perry Belcher
P.S. WARNING: If you wait, you're screwed.
Think about how much money you LOSE every week by not having better offers or any offers for that matter.
Hell, use FIBS to create offers for affiliate products if you don’t have any (I do)
My WORST offers make $10K-$100K each and those are my turds, I also have some that have sold and continue to sell millions.
P.S. WARNING: If you wait, you're screwed.
Think about how much money you LOSE every week by not having better offers or any offers for that matter.
Hell, use FIBS to create offers for affiliate products if you don’t have any (I do)
My WORST offers make $10K-$100K each and those are my turds, I also have some that have sold and continue to sell millions.
The investment to attend the workshop is peanuts compared to the reward.
Click here to reserve your seat now.
P.P.S. REMEMBER: I’ve used the F.I.B.S. system to create over $400,000,000 worth of offers, it’s as simple as 1-2-3, and the investment is a rounding error.
The best part is you get to hang out with Roland and I for a few days.
We might even grab a beer.
Click here to reserve your seat now.
Click here to reserve your seat now.
P.P.S. REMEMBER: I’ve used the F.I.B.S. system to create over $400,000,000 worth of offers, it’s as simple as 1-2-3, and the investment is a rounding error.
The best part is you get to hang out with Roland and I for a few days.
We might even grab a beer.
Click here to reserve your seat now.
FAQS:
This is your last chance:
Click here to reserve your seat now
Click here to reserve your seat now
EVENT SYNTAX
Below see the SYNTAX for the event (NOTE: Sessions are subject to change)
DAY 1
Why Offers Matter
Everything Starts With an Offer
Most Valuable Skill In The World
How Offers Build Companies
How Offers Build Products
How Offers Sell Books
How Offers Make Deals
How Offers Build Relationships
The Concept of This Workshop
Learn The Hard Way - Fast
30 Years of Experience in 2 Days
My Usable "Fake It Till Yo Make It” Formula
You’ll Leave with a 2 Day Framework
DAY 1
Why Offers Matter
Everything Starts With an Offer
Most Valuable Skill In The World
How Offers Build Companies
How Offers Build Products
How Offers Sell Books
How Offers Make Deals
How Offers Build Relationships
The Concept of This Workshop
Learn The Hard Way - Fast
30 Years of Experience in 2 Days
My Usable "Fake It Till Yo Make It” Formula
You’ll Leave with a 2 Day Framework
Phase 1: Understanding Human Buying Behavior
The Five "Cult Laws" that drive sales- Day One 30 Minutes
Supporting Peoples Dreams
Setting Aside Peoples Fear
Justify Peoples Previous Failures
Confirm Peoples Suspicions
Cast Stones at Peoples Enemies
Buying Behavior - Day One 60 Minutes
Setting Aside Peoples Fear
Justify Peoples Previous Failures
Confirm Peoples Suspicions
Cast Stones at Peoples Enemies
Buying Behavior - Day One 60 Minutes
The “Three Brains” we use to buy
Activating Buying Brain Chemicals
The Scale Effect of EVERY Purchase
72 Reasons People Buy
22 Reasons Why People Don’t Buy
Gaining Micro-Commitments
Leveraging B.U.D.A.’s for Authority
Using Premiums to 4X Your Conversions
Activating Buying Brain Chemicals
The Scale Effect of EVERY Purchase
72 Reasons People Buy
22 Reasons Why People Don’t Buy
Gaining Micro-Commitments
Leveraging B.U.D.A.’s for Authority
Using Premiums to 4X Your Conversions
Phase 2: Critical Research
5 Big Questions - Day One 60 Minutes
What is The Mission of Our Offer
Who EXACTLY is our Market Avatar
What Do Secretly Value (Dreams & Fears)
What is our USP or Unique Selling Position
What is the “Keystone Statement” that Sums up our USP
What is our Position in the Market
What is the Tone of our message (Positive/Negative)
Competitive Research - Day One 30 Minutes
Who EXACTLY is our Market Avatar
What Do Secretly Value (Dreams & Fears)
What is our USP or Unique Selling Position
What is the “Keystone Statement” that Sums up our USP
What is our Position in the Market
What is the Tone of our message (Positive/Negative)
Competitive Research - Day One 30 Minutes
My Three Color Print & Highlight Excercise Completing The Differentiating Value Chart
Planning - Day One 30 Minutes
Writers Tools - Day One 60 Minutes
Editing Apps
Building Your Vocabulary List (LSI)
Building Your Questions List
Staging The Tone of Your Transitions
LUNCH
Building Your Questions List
Staging The Tone of Your Transitions
LUNCH
Writers Tools - Day One 60 Minutes
Editing Apps
- How 4th Grade Reading Level 4X $1B in Sales
- How to Sever Sentences for Better Digestion
- The 3 Line Paragraph Rule
-
How to “Coffee Shop Talk” To One
-
The Magic of Single Syllable Words
-
Leading With Strong Action Verbs
-
Ditching Passive Voice
- How 4th Grade Reading Level 4X $1B in Sales
- How to Sever Sentences for Better Digestion
- The 3 Line Paragraph Rule
-
How to “Coffee Shop Talk” To One
-
The Magic of Single Syllable Words
-
Leading With Strong Action Verbs
-
Ditching Passive Voice
Voice Editing
Read back 3X live editing (Natural Voices)
Trigger Word Guide (Provided)
How to use my 20 year trigger word directory
Story Card Box & StoryCards
Read back 3X live editing (Natural Voices)
Trigger Word Guide (Provided)
How to use my 20 year trigger word directory
Story Card Box & StoryCards
How To Storyboard Your Offers in 30 Minutes FLAT!
Phase 3: The Offer Formula
Now we start writing or dictating
Things to Remember Sequence Matters - Day One 30 Minutes
The K.I.S.S. Scanning System
Speed - Don’t Skip Steps in the Journey
Gaining Time Commitments
Gaining Micro-commitments
The Sub-Headline Skeleton
—— Start Writing ——
Promise - Day One 60 Minutes
Call Out To Your Audience
Using Grabbers Get The Prospect’s Attention
Promise The Dream (The Main Headline)
Back It Up & Name The Enemy (Deck Copy)
Choose a Supportive Outcome Image
Things to Remember Sequence Matters - Day One 30 Minutes
The K.I.S.S. Scanning System
Speed - Don’t Skip Steps in the Journey
Gaining Time Commitments
Gaining Micro-commitments
The Sub-Headline Skeleton
—— Start Writing ——
Promise - Day One 60 Minutes
Call Out To Your Audience
Using Grabbers Get The Prospect’s Attention
Promise The Dream (The Main Headline)
Back It Up & Name The Enemy (Deck Copy)
Choose a Supportive Outcome Image
Intro - Day One 60 Minutes
The Cold Three Question
Open Imagine or Pain
Remind Them Not Their Fault
Your Hero Story Arc
Things Were Normal
The Cold Three Question
Open Imagine or Pain
Remind Them Not Their Fault
Your Hero Story Arc
Things Were Normal
Inciting Incident
Antagonist
Aid of a Friend
Ups and Downs
Impossible Tragedy
Solution Release
Better Than Ever
Earned Authority
Accomplishments
Celebrity Association
Publicity Awards
Antagonist
Aid of a Friend
Ups and Downs
Impossible Tragedy
Solution Release
Better Than Ever
Earned Authority
Accomplishments
Celebrity Association
Publicity Awards
Commitment - Day One 30 Minutes
Inoculate Against Known Objections
Give Hope Via Future Casting
Dangle The Last Step (The Easy Button)
Inoculate Against Known Objections
Give Hope Via Future Casting
Dangle The Last Step (The Easy Button)
DAY 2
Your Solution - Day Two 90 Minutes
Clearly Define Their Desired Outcome (Better be Right)
What They Don’t Want You To Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
Your Solution - Day Two 90 Minutes
Clearly Define Their Desired Outcome (Better be Right)
What They Don’t Want You To Know (Hidden Secret)
Might Know, Probably Know, Don’t Know
Name The Solution (i.e. F.I.B.S)
Explain The Pain to Create
Stress The Ease of Use
Demonstrate The Speed of Results
Explain The Pain to Create
Stress The Ease of Use
Demonstrate The Speed of Results
How It Works - Day Two 30 Minutes
Explain The “What” Step-by-Step (Not the How)
Good but Incomplete
Give Context To The Importance of the Solution
Help Them See The Vision
Show SOME of the Steps-Within Steps
Pre-Close - Day Two 60 Minutes
Sell The Idea (not the product)
Eliminate ALL Other Solutions
Create Benefits “SO” Bullets
Show 3rd Party Social Proof
Ask For Commitment to the Mission
Transition - Day Two 30 Minutes
60 Second Recap: All They Have Learned
Future cast more
“Imagine" emotional benefits
Ask 6 “Yes” Questions
The AMAZING Two Choices
Transition to Close
Explain The “What” Step-by-Step (Not the How)
Good but Incomplete
Give Context To The Importance of the Solution
Help Them See The Vision
Show SOME of the Steps-Within Steps
Pre-Close - Day Two 60 Minutes
Sell The Idea (not the product)
Eliminate ALL Other Solutions
Create Benefits “SO” Bullets
Show 3rd Party Social Proof
Ask For Commitment to the Mission
Transition - Day Two 30 Minutes
60 Second Recap: All They Have Learned
Future cast more
“Imagine" emotional benefits
Ask 6 “Yes” Questions
The AMAZING Two Choices
Transition to Close
Offer - Day Two 90 Minutes
Perry Belcher 2018 - Offer Mastery Intensive