Why copywriting and offer creation is the most valuable skill
on earth (I make up to $50K and hour
from my writing time)
The 6 layer “Hack Saw” editing system
that makes your copy flow fast and grab the readers throats, even if you SUCK as a writer.
The “5 Cult Laws
" that explain 95% of all human behavior and persuasion that govern the entire F.I.B.S. process.
How to use words to activate the “Caveman Brain
” in every prospects head
How to trigger the “4 big brain chemicals”
that drive every decision we make. Can you name them?
How to use the “Scale Method”
to price your products against the desired outcome for up to 3X profits.
Attack the 55 primary reasons people buy
(number 2, 5 and 7 drive over 80% of all sales)
The 22 reasons people DON’T buy
your goods and services (and price is #18)
How and when to master “Micro-commitments”
in the sale process that make your calls to action up to 400% more effective
. (Have you found them in this letter?)
How to leverage "B.U.D.A.s”
in your headlines and sub- headlines to grab the attention of 3X more readers.
“Why Steak Knives Sell Bank Accounts”
and the psychology of premiums in your offers for 5X conversions.
How, when and what kind of images
to use in your offers to drive home the most sales.
Decorating your offers with Bold, Italics
and ALL CAPS text. What goes where? (Can you guess what decoration makes action verbs hotter?)
Using the “Yellow, Blue & Green” method of spying on your competitors offers to pick off the gold and leave the dead weight behind.
Using Google to create the perfect AVATAR to write to, even
giving them a face and a name. (In the survival business our guy is Bud, you’ll meet him)
How to create a mission, a keystone statement and position
via our Dry Erase (Value Curve Chart) and tone for your offer before you write a single word.
The "Secret $20 Writing Tool” (software) that corrects a HUGE mistake that made one of our Warroom members over $1 Billion Dollars in sales.
The “Hands Free” editing tool (FREE) that beats having a TEAM of english majors at your fingertips. <- This is Ninja
The K.I.S.S. test I use to create an offer skeleton before filling it in with dictated conversational copy.
Create of throat grabbing headlines and stand alone sub-
headlines ALL based on 72 proven headline formulas that never fail.
How to “Vaccinate” your prospects from objections way before you ever ask them to buy.
The Two Secret Upsells to ANY offer that always out perform what 90% of would be offer creators guess.
How to write intriguing blind bullet points (like these) that drive prospects CRAZY with curiosity so the HAVE to
buy, just like you are about to :) (Just kidding, sort of)
The 4 OTHER forms of social proof that are almost ALWAYS
more powerful than testimonials (Can you guess one?)
How to “Value Stack” your offers before revealing your price to make it seem plain stupid to not accept your offer.
How to “Bonus Stack” after your price reveal to create the DOUBLE whammy of value and salivate the greed gland of your prospects.
The “TRIPLE guarantee" that makes any prospects feeling of risk melt away all while protecting you against frivolous refunds and chargebacks.
“Upside Down Scarcity” The method of injecting REAL scarcity in every offer, its’ NOT closing, it’s NOT taking away bonuses, and it’s NOT raising the price. (Genius Dan Kennedy taught me this one)
How to use P.S.’s and P.P.S.’s to lock down offer scanners before they can get away.
Even more in editing like the IOU test, CUB review and real person read backs.
Plus we will talk hacks like, exit pops, VSL variations, webinars, video scripts, email clipping and a hell of a lot more.